Relax Gaming, one the world’s leading igaming supplier and aggregator, has entered a new Powered By Partnership agreement with Genesis Gaming, a USA based igaming software developer. Both parties are to benefit from each other’s platform and software expertise, allowing both parties to launch a wide array of both iGaming content and software suites provided by each respective partner.
In this partnership, Genesis Gaming’s subsidiary brand, Radi8, will be used as the platform to launch many of the premium slot games provided to Relax Gaming. This will enable Relax to host popular and high performing games such as Tiki Towers, Crystal Crater, Dragon Blast, Jungle Jam, among many other top brands in Radi8’s ever-expanding portfolio.
As the latest supplier to join Relax’s Powerd By network, Genesis Gaming is able to add on and diversify Relax’s content distributor platform even more through its own slot and casino games. Genesis Gaming is also set to take advantage of this partnership as they will be able to gain access to Relax’s myriad of expertise such as its rapidly developing and extensive distribution network, broad market reach, and time tested technical expertise, all facilitated by the quick and effective delivery brought about the very foundation of the Powered By Partnership.
The Powered By Partnership is a business to business (B2B) platform developed by Relax Gaming, with the purpose of hosting, aggregating, and developing igaming software for its partners. It also allows its partners to propel their market reach upwards via a simple platform integration, thus granting access to Relax’s myriad of igaming suites and expertise.
Relax is able to do this by tailoring its services depending on its partner’s needs whether it is platform integration, customer reach, and expansion, or improving its partner’s speed to market, the company is able to meet the ever-growing needs of its partners. Also, through the sheer number of operators using Relax’s igaming suite, its partners are able to take advantage of its extensive distribution network with ease while reducing costs to develop, maintain, and market their products.
Relax Gaming’s chief product officer (CPO), Simon Hammon, said that Genesis’ portfolio of fresh and engaging titles is a great addition to their current offerings and expects this to be a big hit with their partners’ players. He also said that the company is looking forward to be working with Genesis Gaming and widening the distribution of its mobile-centric casino games to an extensive operator base in a variety of markets.
Marc Burroughes, Genesis Gaming’s Commercial Director, also said that by joining Relax Gaming’s Powerd By program, they have a seamless route to the market that will allow them to quickly reach vast numbers of audiences, thus raising brand awareness among the industry’s leading online casinos. He further commented that their sub-brand, Radi8, is designed with mobile optimisation in mind as this contains an innovative in-game loyalty bonus system, proven to extend gameplay and increase player lifetime value. He also expects their portfolio to perform very well on the operators using Relax Gaming’s platform.